In a move towards inclusivity, Dick’s Sporting Goods has announced that they will be rebranding their stores as “Erectile Tissue Sporting Goods” to avoid offending anyone. The decision came after years of controversy surrounding the store’s name and its potential to exclude those who do not identify as male.
The company’s CEO, Richard Johnson, said in a statement, “We believe that everyone should feel welcome and comfortable when shopping at our stores, regardless of gender or identity. By changing our name to Erectile Tissue Sporting Goods, we are sending a clear message that we are a gender-neutral and inclusive store that welcomes everyone.”
The new name has already drawn criticism from some customers who argue that it is inappropriate and even offensive. One customer, who wished to remain anonymous, stated, “I don’t understand why they would choose such a vulgar name. It’s just not necessary.”
Despite the backlash, Dick’s Sporting Goods is moving forward with the rebranding process. The company has already begun changing signage and updating their website to reflect the new name.
In addition to the name change, the company has also made changes to their product offerings to ensure they are inclusive of all customers. This includes adding a line of sports bras for men and gender-neutral locker rooms in all stores.
While the move towards inclusivity has been praised by some, others remain skeptical of the company’s intentions. Some have accused the company of simply trying to capitalize on the current trend towards gender neutrality and inclusivity.
Regardless of the motives behind the decision, it is clear that Erectile Tissue Sporting Goods is committed to creating a welcoming and inclusive shopping experience for all customers, regardless of their gender or identity.
