Hamburger Helper Named Official Sponsor of “Yeah, We’re Broke Again” Season

NEED TO KNOW

Campaign launches alongside record-high grocery prices and record-low fridge morale.
Company promises “one pan, one pound, one prayer” for struggling families nationwide.
New flavors include “Hope,” “Leftovers Remix,” and “Credit Limit Chili.”

A Partnership for the People (Who Can’t Afford People Food)

In a move economists called “deeply relatable,” Hamburger Helper announced it will sponsor America’s annual “Yeah, We’re Broke Again” season, a four-month stretch defined by overdraft alerts, instant ramen loyalty points, and the faint hum of refrigerator lights over half-empty condiment shelves.

According to General Mills, the partnership celebrates “financial resilience and high-sodium innovation.” Each box will now include a QR code linking to budgeting tips and a playlist titled *Grill Marks of Desperation* featuring hits by Nickelback, Matchbox Twenty, and one haunting remix of “Take Me to Church.”

One Pan, One Dream

“We’re here for the American family that says, ‘Hey, maybe this ground beef can last the week if we believe hard enough,’” said brand spokesperson Patty Simmer. “This season, we’re not just helping your hamburger. We’re helping your emotional stability.”

Analysts say the campaign hits just as wage growth plateaus and freezer meals achieve spiritual relevance. Several fast-food chains reportedly called the promotion “a threat to morale,” while DoorDash confirmed a 400% spike in users typing “cheap” into the search bar.

Economic Comfort Food

Critics argue the rebranding turns Inflation into a lifestyle. Supporters disagree, claiming Hamburger Helper has long been America’s “culinary antidepressant.” The brand says it plans to expand into reality TV next year with *The Real Meals of Grocery Aisle Nine* and a mobile game called *Pan or Be Panned.*

“We’re broke again, but at least we’re boiling water with purpose,” Simmer added. “And that’s what dinner’s all about.”