Anheuser Busch, the company that brews Bud Light, announced today that it will be launching a new beer called “Bruh Light,” aimed at the young male demographic. The announcement comes on the heels of a controversial ad campaign featuring Dylan Mulvaney, which received widespread backlash for perpetuating harmful stereotypes.
Following the controversial ad campaign featuring Dylan Mulvaney, Bud Light has seen a significant decrease in sales. Many customers have taken to social media to express their outrage, with some calling for a boycott of the brand.
According to industry experts, the boycott has had a major impact on Bud Light’s bottom line. Sales of the beer have reportedly dropped by over 20% in the weeks following the campaign.
In response to the backlash, Bud Light issued a public apology and promised to do better in the future. However, it remains to be seen whether the launch of “Bruh Light” will be enough to win back customers who were turned off by the brand’s previous missteps.
According to Bud Light’s marketing team, “Bruh Light” is specifically designed for the “bro culture” that has become increasingly popular among young men in recent years. The beer will reportedly be sold in oversized cans and feature a higher alcohol content than Bud Light’s traditional offerings.
“We understand that our recent ad campaign may have missed the mark, but we’re confident that ‘Bruh Light’ will resonate with our target audience,” said a spokesperson for Bud Light. “We’ve done extensive research and found that young men are looking for a beer that truly reflects their values, which is why we’ve created ‘Bruh Light.'”
However, not everyone is excited about the new product. Many have criticized Bud Light for continuing to pander to the “bro culture” and perpetuating harmful stereotypes about young men.
“This is just another example of a corporation trying to capitalize on toxic masculinity,” said one critic. “It’s not enough to just apologize for a bad ad campaign and move on – Bud Light needs to take a hard look at its values and the message it’s sending to its customers.”
Despite the criticism, Bud Light says it is moving forward with the launch of “Bruh Light” and is already planning a series of marketing events to promote the new product.
“We’re confident that ‘Bruh Light’ will be a hit with our target audience, and we’re excited to see how it performs in the market,” said the Bud Light spokesperson. “At the end of the day, our goal is to give our customers what they want – and if that means creating a beer specifically for the ‘bro culture,’ then so be it.”
