NEED TO KNOW
- Hulk Hogan’s Real American Beer brand is making a bid to buy bankrupt Hooters of America.
- Hogan plans to rebrand the chain with patriotic wings, bro tank uniforms, and bottomless beer specials.
- Critics fear the merger could create the most Florida thing since gator wrestling on a jet ski.
Red, White, and Brew
Hooters may have filed for Chapter 11, but Hulk Hogan isn’t letting those wings go down without a leg drop. The Real American himself is stepping into the bankruptcy ring with a steel chair full of patriotism and frothy IPA.
“Brother, when Hooters needed a hero, I answered the call,” Hogan said while flexing beside a bald eagle and a plate of spicy garlic. His beer brand, Real American, is leading a bid to acquire the struggling chain, promising to inject testosterone, nostalgia, and possibly a few wellness supplements into the ailing wing empire.
The Bid That Bounced
Hogan’s team is reportedly stacked with restaurant veterans, brand experts, and at least one guy who used to sell foam fingers at WrestleMania. Their plan includes expanding the Hooters brand through bold merchandise plays, a theme song by Kid Rock, and wing flavors with names like “Atomic Elbow” and “Freedom Ranch.”
But there’s trouble at the top rope: liquor laws prohibit alcohol brands from owning restaurants outright. Hogan will need a tag-team partner to hold the restaurants while his beer flows freely in every booth.
Leg Day for the Franchise
If approved, the acquisition would give Hogan control over more than 300 remaining Hooters locations — and a shot at reviving a brand that’s been losing relevance faster than Ric Flair’s filter. Real American’s pitch? Make Hooters great again by making it more American than a NASCAR tailgate on the Fourth of July.
“Younger customers want more than wings and cleavage,” said one insider. “They want themed cocktails, QR-code trivia, and someone yelling ‘YEAAAAH’ every 15 minutes.” Hogan, naturally, is happy to oblige.
The Next Round
Of course, there’s competition. Hooters Inc., run by one of the chain’s original founders, has its own bid on the table. Their strategy reportedly includes less flair and fewer do-rags. Whether bankruptcy court will favor nostalgia or nationalistic novelty remains to be seen.
Still, Hogan isn’t sweating it. “Real American Beer is about brotherhood, freedom, and spicy thighs,” he said. “And if that’s not Hooters, what is?”
Quote of the Moment
If Hulk saves Hooters, he should also be legally required to officiate every reopening in a bandana and tuxedo tank top
Bankruptcy Attorney & Wrestling Fan